I made a discovery today that probably doesn’t come to much of a surprise to most of you: Social networks will help you rank.
I realize this is a no-brainer, however, what I didn’t realize was the extent to which this was true.
Allow me to rephrase the extent of my discovery:
It is possible to rank a brand new site with less than 100 backlinks, on the first page of Bing for a moderately competitive term using only Twitter.
In other words, social networking matters. And it seems like it matters more and more every day. With Google announcing their new real time search results, and my new recent discovery about the Bing algorithm, doesn’t it make sense to start building social awareness around your flagship sites?
Create a Facebook, get a Twitter account, make your content easy to access and update frequently. (be careful not to become spammy or annoying with your updates, offer something useful).
Information’s habit of spreading socially, coupled with aggressive online social networking and relevant keyword research implementation is a sure fire ticket to the traffic you’re looking for.